Principles of Marketing Realtionship Marketing

"Your seminar was the best meeting I have ever attended, not only did you provide sound theory for why; you provided the systems and specifics on how to implement."

-Arizona Agent Sharon Dittman

"Your training article is excellent. I share it with my executive MBA students."

-Robert Hurley, PhD, Professor, Columbia University

"I think your ideas are great real world examples of what works in sales. Prior to State Farm I worked eight years in the wealth management division of a major broker and your systems would have been of great value."

-Michael Tuley Agency
Field Consultant

"The secret to loyalty is turning customers into clients by becoming their advocate and advisor."

"The quality of the time you spend with a customer is much more important than the quantity of the time."

"The more you know about your customer the more sales you will have."

"The quality of the interaction is much more important than the frequency of the interaction."

"The customers perception of value rules the world; therefore, you must be sure the customer understands your value."

"The biggest challenge you face is not getting an education, its keeping one."

Book

...my belief that Human Nature
And change are timeless.

...the principles of marketing that provided success hundreds of years ago have not been repealed, they have evolved.

Stoneage Marketing is about beliefs, convictions, and strategies that Bill has shaped, hardened and seen constantly reinforced over 37 years of studying best practices, implementing and leading. Insights in recent years in how the brain functions adds support to what Bill refers to as Human Nature.

As a student of human nature he discusses the realities of behavioral change. His insights into building tremendously loyal customers is based on understanding, monitoring and handling human nature and consumers behavior. These tenants provides us with a customer focus and creates the desired customer experience that builds loyalty.

Bill’s book is not written to insult you and say it is easy. Facing a smarter, more informed, harsher judging and faster moving consumer isn’t easy for anyone. Bill has always stated "If it was easy anyone could do it." It is not about technology or the internet (although they are discussed), as neither has replaced proven leadership or sales techniques. It is about stating and often restating the obvious, as the book is intended for those who wish to thrive not just compete in today’s business world. Thriving is about being truly customer focused, being as good as you can be in all functions of your business while maintaining manageable, consistent, profitable growth.

Even though Bill’s background is in owning, operating and leading an insurance and financial services business he designed the book for application in any entrepreneurial small business that is in Relationship Marketing.

Bill explains Relationship Marketing in connection with creating a high quality business relationship with your customers and how it is accomplished by establishing a customer friendly, marketing oriented, systems based environment formulated on needs based consultative selling techniques.

Buy Stoneage Marketing today